Let's talk about STORYTELLING! An on-going trend that will not die anytime soon and known to be the future of content marketing strategy. It is the natural progression of marketing with social media.
Connecting with another person is one of the highest forms of social being for humans. At the heart of it is good storytelling. Companies can share stories through social media, thereby contributing to the social aspect of social media and also adding to social media engagement success when social media posts make that “social” connection.
More details on our extraordinary panel members to come!
Our Extraordinary Panel
Louise Martin-Chew has written about the visual arts for over twenty-five years, with articles contributed to newspapers, art magazines, exhibition catalogues and books since 1993. She is due to complete her PhD at the University of Queensland (Creative Writing) in early 2019, where she is examining artist biography with Fiona Foley her subject.
She is author of Linde Ivimey, a monograph on the Sydney-based sculptor (published UQ Art Museum, Brisbane, 2012), and curated an exhibition on Ivimey’s work titled If Pain Persists: Linde Ivimey Sculpture, also 2012. She is co-author of art books and monographs, including Australian Stories: Robert Brownhall (2012); Stephen Hart’s Spent Time (2011), Judy Watson: blood language (MUP, 2009), and contributed essays to Fiona Foley: Forbidden (UQ Art Museum, 2009) and The Heart of Everything: The Art and Artists of Mornington and Bentinck Islands (Australian Art Books, 2008).
Scott Oxford crafts stories and creates ideas for a living. He’s spent the last 15 years as a partner in, and creative director of, creative agency New Word Order as well as it’s offshoot video production company.
From his love for brand story and storytelling he’s written and produced countless great stories across almost every medium, from brand creation to multidisciplinary campaigns, across analogue and digital and for most industry sectors.