Strategic Partnerships - what does it mean? How can we start building strong alliances? What is the benefit when it comes to the brand and business?
While some businesses may be hesitant to partner with other companies due to fear of misalignment, not a balanced relationship or a branding disaster, it can actually be quite beneficial if done correctly. Forming the right strategic partnership can increase your efforts in two essential areas of the business -- credibility and awareness.
Our Extraordinary Panel
Kara Chiconi is the Partnerships and Marketing Manager at Luxxbox. Kara has over twenty years experience across a wide range of communication and marketing disciplines, including event and cultural sponsorships, partnerships and collaborations. Having worked in government and private organisations both seeking and facilitating commercial and cultural partnerships,
Kara has a wealth of knowledge around how to maximise outcomes to the benefit of all parties. As Media, Marketing and Partnerships Manager for Luxxbox Design Studio, Kara manages mutually beneficial relationships with partners including Brisbane Powerhouse, Queensland Art Gallery | Gallery of Modern Art, Brisbane Museum and Brisbane Art Design.
Ann-Maree Willett has worked in the area of Strategic Partnerships in the Creative Industries for the past 20 years. She has a Masters degree in Education with experience as a Statewide Education Advisor with the Queensland Department of Education. Ann-Maree went on to study millinery, becoming a master Milliner showing in Europe, Asia and the USA. Ann-Maree has been awarded the Churchill Fellowship for her work as a Milliner.
Ann-Maree joined the UAP team in 2016 and applies her business development, strategic partnerships and people skills in developing and maintaining high-level and important relationships for the business.