Let's talk about STORYTELLING! An on-going trend that will not die anytime soon and known to be the future of content marketing strategy. It is the natural progression of marketing with social media.
Connecting with another person is one of the highest forms of social being for humans. At the heart of it is good storytelling. Companies can share stories through social media, thereby contributing to the social aspect of social media and also adding to social media engagement success when a social media posts make that “social” connection.